Mike Kalin

I'm a senior freelance conceptual copywriter based in Birmingham.

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About Me

I love crafting great copy. I love thinking visually.

I’ve spent over 20 years coming up with ideas at some highly respected creative agencies.

I’ve picked up more than 50 creative awards.

I’ve built brands, conceived big ideas, delivered results and won plenty of pitches.

I work online, offline and through the line.

I do ads, social and everything inbetween.

I create headlines and guidelines.

I get your tone of voice.

I make social connect.

I conjure up big ideas and killer one-offs.

I’m B2C and B2B.

I'm retail, fashion, automotive, financial, food, legal and FMCG.

I can present to one client or a room of 20.

I do words that work and ideas that inspire.

I do a mean scamp.


Agencies

Bigdog

January 2016 – February 2018 / Senior Copywriter

RBH

August 2001 – January 2016 / Creative Head from 2008 / Creative Director from 2011

Big Communications

May 2000 – August 2001 / Copywriter

McCann Erickson Central

September 1997 – May 2000 / Junior Copywriter

 Agency placements

Summer 1997 / Team Saatchi / DMB&B

 

Selected clients

Highcross shopping centre, Leicester / Touchwood shopping centre, Solihull / Grand Central Birmingham / Jewson / Screwfix Direct / Freya lingerie, swimwear and sportswear / Fantasie lingerie and swimwear / Barbour / youngbritishdesigners.com / Supercuts / Simple skincare and beauty / Fruit of the Loom / Duck and Cover / Jaguar / Land Rover / Peugeot / Hyundai / MG / Aston Martin / Volkswagen Commercial Vehicles / Motaquip / Bridgestone / Wesleyan Assurance / Zurich / Church End Brewery / WKD / Legoland Windsor / Allied Healthcare / National Express buses and coaches / Wimpy Homes / Coventry Chamber of Commerce / Computeach IT training / Children With Tumours / Harley-Davidson / Sky Bingo / Cadbury / Ella's Kitchen / Subway